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About us

Transformative experiences to enhance beauty


Consumers are eager for captivating content.
We empower our teams to craft the most inspiring stories.

We have one goal in mind: customer delight.

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Our cosmetics and perfumes are carefully crafted to enhance your natural beauty. From skincare to makeup, we offer a wide range of products that cater to your every need.

Start with the customer – find out what they want and give it to them.


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Meet our beauty team

Dedicated professionals enhancing our beauty offerings

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the cosmetics and perfumes, marketing, and customer experience strategies.

Emily Rose

Chief Commercial Officer

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the cosmetics industry, Mich has helped the company to get where it is today. Mich is among the best minds.

Aline Turner

Chief Technical Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house beauty specialists and looks after the community of thousands of customers.

Iris Joe

Chief Financial Officer

Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.